Welcome to the definitive guide on GoHighLevel pricing. We know that understanding the financial side of GoHighLevel is crucial for your agency’s success. This guide goes beyond a simple list of fees; it’s a strategic roadmap to help you manage your GoHighLevel cost, maximize profitability, and transform the platform into a revenue-generating powerhouse.
Every financial detail is tracked in your central command center: Agency View > Billing. This is where you master your agency’s finances.
Breaking Down GoHighLevel Pricing: The Core Components
The GoHighLevel pricing model is designed for flexibility, built on two key pillars: a fixed subscription and variable usage-based fees.
1.1. GoHighLevel Plans: Choosing Your Foundation
Your subscription is a fixed monthly investment that unlocks the platform’s power. Each of the GoHighLevel plans is tailored for a different stage of agency growth.
| GoHighLevel Plan | Description & Key Financial Features |
|---|---|
| Starter Plan | Ideal for new agencies, providing all the core tools to get started and manage your first clients. |
| Agency Unlimited Plan ($297/month) | The most popular choice. This plan unlocks unlimited Sub-Accounts and the crucial Rebilling feature, allowing you to pass on usage costs to your clients. |
| Agency Pro Plan ($497/month) | The ultimate SaaS-in-a-box. This plan unlocks SaaS Mode, empowering you to Resell GoHighLevel services and add a profitable markup. This is how you turn a GoHighLevel cost into a revenue stream. |
1.2. Agency Wallet: The Pay-As-You-Go Engine
Think of the Agency Wallet as your agency’s prepaid balance. You add funds, and the system deducts specific GoHighLevel fees as you or your clients use services like SMS, Email, AI, and Calls. This pay-as-you-go model is fair and efficient.
You can set up auto-recharge in the Wallet & Transitions tab to ensure seamless service continuity, eliminating worries about suspended services due to low balance.
A Closer Look at GoHighLevel Fees (Pay-As-You-Go)
These are the variable costs deducted from your Agency Wallet. Mastering these GoHighLevel fees is key to accurate client billing and profit management.
LC Phone & SMS: Communication Costs
- What it is: The integrated phone system for calls and SMS messaging directly from the CRM.
- Cost: Pricing is transparent and mirrors the base rates from Twilio.
- Profit Strategy: With the Unlimited and Pro plans, you can rebill these costs. The Pro plan even lets you add a markup, creating a small but consistent profit center from communication services.
LC Email & Verification: Email Marketing Fees
- What it is: A built-in system for sending marketing and transactional emails without needing a third-party provider like Mailgun.
- Cost: The GoHighLevel cost for email is highly competitive at $0.675 / 1000 emails.
- Profit Strategy: Rebill these email fees to your clients so you’re not covering their marketing operational costs.
Premium Workflows & AI: Automation Fees
- What it is: Advanced automation features, including Webhooks and AI tools like Content AI and Conversation AI.
- Cost: These powerful tools come with minimal micro-charges, such as $0.01 per premium action. This is a tiny fraction of the cost of platforms like Zapier.
- Profit Strategy: Position these small fees as a massive saving compared to expensive third-party automation subscriptions.
The SaaS Engine: Turning GoHighLevel Cost into Revenue
Exclusive to the Agency Pro plan, this is where you transition from being a service provider to a SaaS business owner.
3.1. Rebilling vs. Reselling: Your Monetization Toolkit
Understanding this distinction is fundamental to your GoHighLevel pricing strategy.
Rebilling (Cost Recovery): You pass on the variable usage costs (SMS, email) to your clients. This is about covering your operational GoHighLevel fees and, with a markup, generating a small profit.
Example: A client uses $50 in SMS. With a 20% markup, you bill them $60, pay HighLevel $50, and pocket $10.
Reselling (Product Sales): You sell fixed-price products provided by GoHighLevel (like Yext or WordPress Hosting) at a retail price you set. This is where you can achieve significant, predictable profit margins.
Example: You resell Yext Listings. Your cost is $30/month. You sell it for $99/month. Your monthly profit is $69 per client.
3.2. Your Resellable Product Catalog
Instantly add these high-value services to your offerings via the Agency View > Reselling tab.
| Service | Your Cost | Suggested Retail Price | Client Benefit |
|---|---|---|---|
| WordPress Hosting | From $10/mo | $25 – $50/mo | Secure, high-speed hosting integrated within their marketing platform. |
| Online Listings (Yext) | $30/mo | $79 – $149/mo | Boosts local SEO by syncing business info across 70+ directories. |
| AI Employee (Unlimited) | $97/mo | $197 – $497/mo | An unlimited AI assistant for booking, support, and content creation. |
| WhatsApp Integration | $10/mo + usage | $25 – $49/mo + usage | Engage customers on the world’s #1 chat platform. |
| Branded Mobile App | $49/mo | $99 – $199/mo | A custom app for their business or community (LeadConnector). |
3.3. Crafting Your GoHighLevel SaaS Plans
Bundle services into compelling SaaS packages. This shifts the conversation from cost to value.
- Starter SaaS ($199/month): Offer the core platform with hosting and a base level of usage credits.
- Growth SaaS ($499/month): Everything in Starter, plus Yext Listings and the AI Employee.
- Scale SaaS ($997/month): The all-inclusive package with every resellable service and your premium support.
GoHighLevel Pricing FAQ
How can I best explain GoHighLevel fees to my clients?
Focus on transparency and value. Explain that usage fees are direct pass-through costs. For resold products, highlight the ROI and benefits, such as “This Yext service will boost your local visibility on Google.”
What happens if my Agency Wallet balance hits zero?
All pay-as-you-go services will be paused, which can disrupt client campaigns. This is why setting up Auto-Recharge is non-negotiable for any serious agency to cover all GoHighLevel fees without interruption.
Can I set different pricing for different clients?
Yes. The SaaS Configurator lets you create multiple plans with different markup levels. This allows you to offer custom GoHighLevel pricing for different client tiers.
How does the GoHighLevel cost for SMS compare to using Twilio directly?
The cost is virtually identical. GoHighLevel’s pricing is based on Twilio’s rates. You get the benefit of a seamless integration without paying a premium, making the overall GoHighLevel cost highly efficient.
Conclusion: Master GoHighLevel Pricing, Master Your Profit
GoHighLevel is more than software—it’s a business-in-a-box. By understanding the nuances of GoHighLevel plans, costs, and fees, you can build a transparent, profitable, and scalable agency.
Now is the time to act. Dive into your Billing dashboard, configure your SaaS plans, and start building your empire today.